Virgin catches the eye with Madness ad sync

The latest evidence of publishers developing initiatives to increase demand for popular song lyrics finds EMI licensing the use of verses taken from Madness?s 1982 hit Our House for a voiceover to Virgin Media?s eye-catching Our Street spot.

Source: http://www.musicweek.com/story.asp?sectioncode=1&storycode=1044362&c=1

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